It's Yoga - International Community

The first It’s Yoga school opened in San Francisco in 1989 to teach Ashtanga Yoga in the tradition of Sri K. Pattabhi Jois of Mysore, India. Larry Schultz, the founder of It’s Yoga, practiced yoga for over 30 years and was the first to develop one of the most progressive and challenging routines based on the first 3 series of classical Ashtanga Vinyasa Yoga. Born during his time teaching yoga to the Grateful Dead during 1990-1994, “The Rocket,” his signature practice brought the advanced poses of Ashtanga to beginners allowing for modifications and shifting the philosophy that one pose had to be completed perfectly before the next was given. His style was based on the fact that we were Westerns practicing an Eastern Science, through a Western perspective, so the practice had to be fun and accessible to beginners, while having the power to download the benefits of this ancient and health-enhancing practice. This vibrant routine is called the “Rocket” because, “it gets you there faster.”

The Rocket is designed to wake up the nervous system and feed it the precious prana it craves while promoting a spirit of change and freedom in the practice. A dynamic series of postures that flow one into another, Ashtanga Yoga provides a high energy experience whose therapeutic effects align and purify the body. Ashtanga yoga is dynamic and aerobic. By synchronizing movement with the breath, this ancient system of yoga arouses the inner fire to cleanse and strengthen the body. Ashtanga yoga’s great strength focuses on correct breathing. It oxygenates the blood, supporting circulation and bringing more blood to the brain to maximize clear thinking and full creativity. Ashtanga yoga’s most favorable aspect is its capacity to de-stress and reshape the body, counteracting the aging process. The practice induces the elimination of “toxins” and purifies the body. It serves as a path to health, flexibility, strength, and balance through concentration.  As Larry liked to say, “Ashtanga Yoga is the ultimate Health Management System.”

It’s Yoga International is the only organization recognized to honor the It’s Yoga Tradition started in San Francisco and is the official home of the It’s Yoga Legacy of the Rocket Routines and the It’s Yoga Trainings.

Larry Schultz  (1950-2011).

Larry often the story of when he first was inspired by Ashtanga Vinyasa Yoga.  He was in Jamaica, West Indies, at a happy hour with friends, while off in the distance he saw a man on a rock doing the most dynamic movements he had ever seen.  The following day, he saw the same man in the town, and asked him, “Dude, what were you doing on that rock?” And the man, with some hesitation finally shared with him that it was Ashtanga Vinyasa Yoga.  Larry said he was surprised as he had never seen yoga expressed with so much movement and strength.  The man was with a young woman, and this also intrigued Larry. He wanted to know who she was, and was surprised to learn she was the man’s girlfriend as she was significantly younger.  He said in that moment he knew, “I wanted some of that Ashtanga Yoga.”

It turns out the Master of Ashtanga Vinyasa, Pattabhi Jois of Mysore, India, was going to be in Austin, Texas the following week, and that is where Larry just happened to be living. As Larry would later say, it was an “It’s Yoga” Moment! When I first heard that story during my training in 2004, I wasn’t sure how I felt about it, until he explained what he witnessed.  He realized in that moment, he could have both love and health, late in life. And that is what he experienced.  Love and health, late in life.  Little did we know that late in life for him was from 54-61.  He passed away February 27, 2011 from natural causes in my hometown, of Toledo, Ohio. I am honored to be a part of the destiny that Larry created for himself.  He was dedicated to the practice of Ashtanga way before we met, in what Pattabhi Jois had predicted for him, “all is coming in 25 years.”  Pattabhi believed there were 3 kinds of students.  One, all is coming in 7 years – very good student, practices daily and is advanced.  Second, medium student, all is coming in 12 years.  And then he looked at Larry, and said, “That man is bad man.  All is coming for him in 25 years.”  Larry took it as a blessing, he said he knew if he kept practicing, he would receive all that was coming his way in 25 years.

What he wanted was love and health.  We met in his 25th year of practice. For me, it was very much the same “aha” moment.  I just knew we were meant to be together and that It’s Yoga was my purpose.   It was incredible to watch all the obstacles that presented themselves to us – age, religion, distinct family differences, all begin to dissolve on the path as we walked hand-in-hand towards manifesting our dreams.  It is with this sense of gratitude, that It’s Yoga International has established, with a sense of knowing that there is a plan for each of us, and we have only to be brave, trust the flow of the Universe and be open to new possibilities.

Larry would always say that the “inner teacher” speaks to us in a voice that is kind and encouraging, and that is the voice we tune into as we move through our days and nights here on planet earth. Larry was many things to many people.  For me, as his wife, student, and partner in business, he was, and remains a true master.  Strong, committed, loving and dedicated to the practice of Ashtanga Vinyasa Yoga, Larry’s love of the practice transcended everything he did.  Everywhere he went, people loved to be with him because he had this energy that was like a magnet.  He was fun and joyful and made everyone in his presence delighted and honored. Many of his former students have gone on in their own direction and continue to share his legacy under different names, and we bless them in their endeavors. I can say with great certainty that our only purpose in creating It’s Yoga International is solely to honor It’s Yoga and manifest the goals Larry shared with me during our time together.  It is clear and that I am to manifest his dreams and it is going to take a significant amount of dedication and creativity from a team of talented and gifted people.

Our team is establishing itself to take the Rocket to the next level, and we are gearing up to make a real and lasting imprint in the Yoga World.  The Rocket will get us there faster, one step at a time! Thank you for your interest in It’s Yoga International. We are so grateful to have this path to follow and this journey to take in this life.  It is a time to be happy and free, and to share the love of the practice.

Namaste, Marie Russel

It’s Yoga International



Our Community Is International & Growing.
All It’s Yoga schools and feature the It’s Yoga System, which provides a different routine for each day, Sunday – beginning the week with the Primary Series, through Friday, ending the week with the “Happy Hour Class” or a “Rocket 3.” The It’s Yoga System is based on the progressive Rocket Vinyasa Yoga Routines, born of the It’s Yoga Philosophy.
The It’s Yoga System allows practitioners to see results within weeks and boasts an effective and approachable practice for everyone. Full of back bending and spinal twisting, the Rocket Routines are an uplifting sequence of postures that have gained global recognition as a feel-good experience which opens the body and clears the mind. The Rocket breaks through areas of tension and energy blockage, combating tendencies towards stagnancy and resistance in the body. Frequent hand stands and arm balances keep the energy level high and encourage students to connect to their inner power and change their world view. The playful and upbeat Rocket routine is the perfect counter to the soothing forward bending of the Primary Series. As a part of a weekly schedule, this routine creates an energy peak in the cyclic rhythms of the practice.
Since Larry Schultz, Founder of It’s Yoga passed into “Maha Samadi” or absorbtion into the Universal Light, we are honored to continue to practice the Rocket Routines that he gifted the World. They are fun and powerful, and inspire flight on the mat and in Life. His teachings have and continue to support us in using the power of Yoga to improve vitality and health, take responsibility for well being, and transform our quality of life.
Our community is young and strong, and we love to be together and play together. As the It’s Yoga family grows, we invite you to participate in one of our workshops, trainings or retreats to experience this Eastern practice designed for modern practitioners. Be a part of our History as we share the love of the practice and come together in peace and harmony.

Visit our European Yoga Studios specialising in Ashtanga Vinyasa Yoga.





Jari Kauppi

Rocket Trainer – Helsinki Finland